A sponsored package is not a PR retainer.
PR agencies and offsiteposts.com sell different things. Agencies typically work through relationships, strategy and outreach for earned coverage. We sell one-time sponsored placements with defined package deliverables.
Earned coverage can carry more independence because the journalist or editor chooses to feature a brand without payment. Sponsored distribution is paid and should be disclosed. Both can coexist; neither should be passed off as the other.
Choose the independence you actually need
If the objective is an independent journalist deciding your story deserves coverage, paid listicle position is not a substitute. We do not describe sponsorship as earned press or claim a publisher independently chose your brand as the best.
If the objective is a fixed set of sponsored content deliverables with writing and placement included, our package model may fit that purchasing preference. That does not make it a replacement for all the functions of a communications agency.
Scope and timing are not the same thing as outcomes
Our turnaround is within 5 business days and posts are guaranteed live for at least 12 months. The guaranteed deliverables do not include Google rankings, traffic, leads or assistant mentions.
An agency retainer may cover ongoing strategy or press relationships over a longer period. Compare the statement of work rather than treating the length of the engagement as a publication guarantee. We do not offer crisis communications.
Paid distribution should be described as paid
Sponsored placements are paid and labeled. A publisher’s editorial review does not turn a sponsored feature into an independent endorsement.
All links are do-follow. No nofollow or sponsored-rel option is offered. Google treats paid links that pass ranking credit as link spam and recommends rel="sponsored" or rel="nofollow" for paid links. Our paid do-follow links can therefore conflict with Google’s guidelines. We do not claim blanket compliance or guarantee rankings. Discuss the risk with your SEO lead before buying.
Google’s spam policies: paid links
Read the policy before buying paid links that pass ranking credit.
offsiteposts.com vs Typical PR agency model
| Aspect | offsiteposts.com | Typical PR agency model |
|---|---|---|
| Model | offsiteposts.comManaged, one-time sponsored distribution. | Typical PR agency modelRelationships, communications strategy and outreach for earned coverage; agency scopes vary. |
| What you buy | offsiteposts.comWritten posts, brand mentions and do-follow links, including #1 in sponsored listicles we arrange. | Typical PR agency modelAn agency’s time, advice and outreach work; earned coverage is selected by journalists or editors without placement payment. |
| Pricing model | offsiteposts.comPublished one-time packages, not a monthly subscription. | Typical PR agency modelTypically a retainer or scoped engagement. There is no category-wide price quoted here. |
| Control | offsiteposts.comWe propose industry-matched sites; you can veto. Submit approved copy if approval is required. | Typical PR agency modelYou can shape messaging and the brief; an independent editor controls whether and how earned coverage appears. |
| What is guaranteed | offsiteposts.comPackage counts: posts, mentions and links, plus #1 in sponsored listicle features we arrange. Posts stay live at least 12 months. | Typical PR agency modelTerms depend on the agency’s scope. A generic PR category comparison is not a promise of particular earned coverage. |
| What is not guaranteed | offsiteposts.comEarned coverage, rankings, traffic, leads or AI assistant mentions. | Typical PR agency modelEarned coverage, timing and business outcomes should not be assumed from the category label. |
| Timing | offsiteposts.comTurnaround within 5 business days. | Typical PR agency modelRetainers often run longer. Campaign duration is not a like-for-like promise of publication timing. |
| Scope boundary | offsiteposts.comNo crisis communications. | Typical PR agency modelSome agencies offer crisis communications or broader communications work; check the specific scope. |
Questions, answered plainly
Is this earned media?
No. offsiteposts.com provides paid, labeled sponsored placements, not independent editorial endorsements.
Can a PR agency and sponsored distribution coexist?
Yes. They serve different scopes. Earned coverage can offer greater editorial independence; sponsored placements provide paid, defined deliverables.
Do you offer crisis communications?
No. offsiteposts.com does not offer crisis communications.
Related pages
- Compare distribution models
- Packages and pricing
- How we pick sites
- Sample report
- Explore solutions
- Third-Party PostsOriginal articles with writing, editing and placement included.
- Brand MentionsNamed references counted once per published appearance.
- BacklinksAll links are do-follow. Read the Google paid-link disclosure.
Ready when you are. No retainer.
One-time packages. Writing and placement included. No subscription.
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