Published
Articles
Brand mentions vs backlinks for AI search
What independent research actually says about brand mentions versus backlinks for AI search visibility, where that evidence is silent, and how to use it without treating a correlation as a guarantee.
How Google AI Overviews choose sources
What Google has actually said about how AI Overviews and AI Mode choose supporting links, and what independent research has observed — without a secret ranking recipe.
How to get your brand mentioned in ChatGPT
What is actually known about how ChatGPT finds and cites websites, what independent research has measured about brand mentions in AI answers, and practical work that can improve your chances of being named — without promising a mention.
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