Research

Who appears for “best software” queries across seven industries

By
offsiteposts.com team
Last updated
Queries
14
Result slots
70
Domains
47
Summary

In plain language

On 12 November 2026 we ran 14 English “best software” queries, two per industry across seven industries, and recorded the top five listed results for each. That gives 70 result slots across 47 distinct domains.

Review publishers and software directories occupy most of these listed results: 35 of 70 (50%) were publisher or independent review pages and 16 (22.9%) were review directories. Vendor-authored best-of pages also appear, in 19 slots (27.1%).

This is a small snapshot. Read it as a description of what one tool listed on one day, not as a rule about how search or AI assistants work.

Methodology

How we collected it

On 12 November 2026 we ran 14 English queries (two per industry) through a web search tool. For each, we recorded the top five URLs in the order listed, excluding any prose synthesis the tool generated.

Each URL was mapped to its registrable domain and classified by source type using the URL and page context. We count placements, so the same domain can appear more than once within a query.

Queries

  1. 01best CRM software (B2B)
  2. 02best project management software (B2B)
  3. 03best accounting software (Finance)
  4. 04best expense management software (Finance)
  5. 05best email marketing software (SaaS)
  6. 06best help desk software (SaaS)
  7. 07best crypto exchange (Web3)
  8. 08best hardware wallet (Web3)
  9. 09best AI writing tools (AI)
  10. 10best AI image generators (AI)
  11. 11best VPN services (Tech)
  12. 12best password managers (Tech)
  13. 13best ecommerce platforms (Ecommerce)
  14. 14best Shopify alternatives (Ecommerce)
Limitations

What this does not show

  • It is not a Google or Bing results page snapshot.
  • It does not record citations in Google AI Overviews, ChatGPT or Perplexity.
  • The search tool’s ranking function is unpublished.
  • One collection date, English only, five results per query.
  • Source-type classification involves judgment.
  • These classifications do not establish whether a page is sponsored, independent or using any particular link attribute.
  • No causal or representative conclusions should be drawn.
  • These are not offsiteposts.com client results, and they do not predict outcomes from paid placements.
Findings

Source type mix

  • Publisher or independent review35/70 · 50%

    32 publisher review, 1 independent review, 1 market data publisher, 1 benchmark publisher

  • Vendor19/70 · 27.1%

    Pages published by a software vendor

  • Software review directory16/70 · 22.9%

    Directory and marketplace listings

Domains

Most-listed domains

Placements per domain across all 70 result slots. The same counts are listed below.

Top 10 by placements

  1. 1g2.com6
  2. 2forbes.com6
  3. 3capterra.com4
  4. 4softwareadvice.com4
  5. 5zapier.com3
  6. 6pcmag.com2
  7. 7hubspot.com2
  8. 8wired.com2
  9. 9techradar.com2
  10. 10nytimes.com2

Domains seen in more than one industry

  • capterra.comB2B, Finance, SaaS
  • forbes.comAI, Ecommerce, Finance, SaaS, Web3
  • g2.comAI, B2B, Ecommerce, Finance
  • pcmag.comB2B, Tech
  • softwareadvice.comB2B, Finance
  • techradar.comEcommerce, Tech
  • zapier.comAI, Ecommerce, Tech
Raw data

All 70 observations

In original collection order. URLs link to the pages as recorded and open in a new tab.

All 70 recorded results: query, industry, position, domain, type and URL
QueryIndustryPositionDomainTypeURL
best CRM softwareB2B1onfolio.comIndependent reviewhttps://onfolio.com/reviewed/best-crm-for-small-business/ (opens in a new tab)
best CRM softwareB2B2salesforce.comVendorhttps://www.salesforce.com/crm/crm-pricing-comparison/ (opens in a new tab)
best CRM softwareB2B3g2.comSoftware review directoryhttps://www.g2.com/articles/best-crm-software (opens in a new tab)
best CRM softwareB2B4capterra.comSoftware review directoryhttps://www.capterra.com/resources/best-crm-software-reviews-analysis/ (opens in a new tab)
best CRM softwareB2B5softwareadvice.comSoftware review directoryhttps://www.softwareadvice.com/crm/ (opens in a new tab)
best project management softwareB2B1pcmag.comPublisher reviewhttps://au.pcmag.com/project-management/10283/the-best-project-management-software (opens in a new tab)
best project management softwareB2B2g2.comSoftware review directoryhttps://learn.g2.com/best-project-management-software (opens in a new tab)
best project management softwareB2B3softwareadvice.comSoftware review directoryhttps://www.softwareadvice.com/project-management/ (opens in a new tab)
best project management softwareB2B4capterra.comSoftware review directoryhttps://www.capterra.com/project-management-software/ (opens in a new tab)
best project management softwareB2B5g2.comSoftware review directoryhttps://www.g2.com/best-software-companies/top-project-management (opens in a new tab)
best accounting softwareFinance1nerdwallet.comPublisher reviewhttps://www.nerdwallet.com/business/software/best/accounting-software (opens in a new tab)
best accounting softwareFinance2business.comPublisher reviewhttps://www.business.com/categories/accounting-software/ (opens in a new tab)
best accounting softwareFinance3capterra.comSoftware review directoryhttps://www.capterra.com/accounting-software/ (opens in a new tab)
best accounting softwareFinance4forbes.comPublisher reviewhttps://www.forbes.com/advisor/business/software/best-cloud-accounting-software/ (opens in a new tab)
best accounting softwareFinance5softwareadvice.comSoftware review directoryhttps://www.softwareadvice.com/accounting/ (opens in a new tab)
best expense management softwareFinance1expensify.comVendorhttps://use.expensify.com/resource-center/guides/best-expense-management-software (opens in a new tab)
best expense management softwareFinance2bill.comVendorhttps://www.bill.com/blog/best-expense-management-software (opens in a new tab)
best expense management softwareFinance3softwareadvice.comSoftware review directoryhttps://www.softwareadvice.com/accounting/expense-management-comparison/ (opens in a new tab)
best expense management softwareFinance4g2.comSoftware review directoryhttps://www.g2.com/categories/expense-management (opens in a new tab)
best expense management softwareFinance5centime.comVendorhttps://www.centime.com/listing/best-expense-management-software (opens in a new tab)
best email marketing softwareSaaS1emailvendorselection.comPublisher reviewhttps://www.emailvendorselection.com/best-email-marketing-platforms/ (opens in a new tab)
best email marketing softwareSaaS2forbes.comPublisher reviewhttps://www.forbes.com/advisor/business/software/best-email-marketing-software/ (opens in a new tab)
best email marketing softwareSaaS3hubspot.comVendorhttps://blog.hubspot.com/marketing/best-email-marketing-services (opens in a new tab)
best email marketing softwareSaaS4hubspot.comVendorhttps://blog.hubspot.com/marketing/best-email-marketing-tools-for-ecommerce (opens in a new tab)
best email marketing softwareSaaS5constantcontact.comVendorhttps://www.constantcontact.com/blog/best-email-marketing-platform-ecommerce/ (opens in a new tab)
best help desk softwareSaaS1capterra.comSoftware review directoryhttps://www.capterra.com/help-desk-software/ (opens in a new tab)
best help desk softwareSaaS2selecthub.comSoftware review directoryhttps://www.selecthub.com/c/help-desk-software/ (opens in a new tab)
best help desk softwareSaaS3invgate.comVendorhttps://blog.invgate.com/help-desk-software (opens in a new tab)
best help desk softwareSaaS4suptask.comVendorhttps://www.suptask.com/blog/best-help-desk-ticketing-systems (opens in a new tab)
best help desk softwareSaaS5helpscout.comVendorhttps://www.helpscout.com/helpu/choosing-help-desk-software/ (opens in a new tab)
best crypto exchangeWeb31investopedia.comPublisher reviewhttps://www.investopedia.com/best-crypto-exchanges-5071855 (opens in a new tab)
best crypto exchangeWeb32coinscipher.comPublisher reviewhttps://coinscipher.com/crypto-exchanges/best-crypto-exchanges-2026/ (opens in a new tab)
best crypto exchangeWeb33coindesk.comPublisher reviewhttps://www.coindesk.com/research/exchange-benchmark (opens in a new tab)
best crypto exchangeWeb34coingecko.comMarket data publisherhttps://www.coingecko.com/en/exchanges (opens in a new tab)
best crypto exchangeWeb35forbes.comPublisher reviewhttps://www.forbes.com/advisor/investing/cryptocurrency/best-crypto-exchanges/ (opens in a new tab)
best hardware walletWeb31theblock.coPublisher reviewhttps://www.theblock.co/ratings/best-crypto-hardware-wallets-in-2026-375144 (opens in a new tab)
best hardware walletWeb32trezor.ioVendorhttps://trezor.io/trezor-safe-7 (opens in a new tab)
best hardware walletWeb33coinbureau.comPublisher reviewhttps://coinbureau.com/analysis/best-hardware-wallets (opens in a new tab)
best hardware walletWeb34cryptosafekit.comPublisher reviewhttps://cryptosafekit.com/blog/ledger-vs-trezor-vs-tangem-comparison/ (opens in a new tab)
best hardware walletWeb35chaingain.ioPublisher reviewhttps://chaingain.io/hardware-wallets-2026-trezor-ledger-safepal-tangem/ (opens in a new tab)
best AI writing toolsAI1buffer.comPublisher reviewhttps://buffer.com/resources/ai-writing-tools/ (opens in a new tab)
best AI writing toolsAI2surfer.aiVendorhttps://surfer.ai/blog/best-ai-writing-tools/ (opens in a new tab)
best AI writing toolsAI3forbes.comPublisher reviewhttps://www.forbes.com/sites/forbes-personal-shopper/article/best-ai-writing-tools/ (opens in a new tab)
best AI writing toolsAI4pickaxe.coVendorhttps://pickaxe.co/post/top-ai-writing-tools (opens in a new tab)
best AI writing toolsAI5bonzivo.comPublisher reviewhttps://bonzivo.com/guides/best-ai-writing-tools (opens in a new tab)
best AI image generatorsAI1envato.comPublisher reviewhttps://elements.envato.com/learn/best-ai-image-generators (opens in a new tab)
best AI image generatorsAI2blurstudio.aiVendorhttps://www.blurstudio.ai/knowledge/best-ai-image-generators-for-business (opens in a new tab)
best AI image generatorsAI3g2.comSoftware review directoryhttps://www.g2.com/articles/best-ai-image-generator-software (opens in a new tab)
best AI image generatorsAI4artificialanalysis.aiBenchmark publisherhttps://artificialanalysis.ai/image/models (opens in a new tab)
best AI image generatorsAI5zapier.comPublisher reviewhttps://zapier.com/blog/best-ai-image-generator/ (opens in a new tab)
best VPN servicesTech1wired.comPublisher reviewhttps://www.wired.com/gallery/best-vpn/ (opens in a new tab)
best VPN servicesTech2techradar.comPublisher reviewhttps://www.techradar.com/vpn/best-vpn (opens in a new tab)
best VPN servicesTech3gizmodo.comPublisher reviewhttps://gizmodo.com/best-vpn (opens in a new tab)
best VPN servicesTech4pcmag.comPublisher reviewhttps://au.pcmag.com/vpn/138/the-best-vpn-services (opens in a new tab)
best VPN servicesTech5nytimes.comPublisher reviewhttps://www.nytimes.com/wirecutter/reviews/best-vpn-service/ (opens in a new tab)
best password managersTech1nytimes.comPublisher reviewhttps://www.nytimes.com/wirecutter/reviews/best-password-managers/ (opens in a new tab)
best password managersTech2proton.meVendorhttps://proton.me/pass (opens in a new tab)
best password managersTech3wired.comPublisher reviewhttps://www.wired.com/story/best-password-managers/ (opens in a new tab)
best password managersTech4security.orgPublisher reviewhttps://www.security.org/password-manager/best/ (opens in a new tab)
best password managersTech5zapier.comPublisher reviewhttps://zapier.com/blog/best-password-manager/ (opens in a new tab)
best ecommerce platformsEcommerce1forbes.comPublisher reviewhttps://www.forbes.com/advisor/business/software/best-ecommerce-platform/ (opens in a new tab)
best ecommerce platformsEcommerce2g2.comSoftware review directoryhttps://www.g2.com/categories/e-commerce-platforms (opens in a new tab)
best ecommerce platformsEcommerce3bigcommerce.comVendorhttps://www.bigcommerce.com/articles/ecommerce/ecommerce-platforms/ (opens in a new tab)
best ecommerce platformsEcommerce4hostinger.comVendorhttps://www.hostinger.com/tutorials/best-ecommerce-platforms/ (opens in a new tab)
best ecommerce platformsEcommerce5woocommerce.comVendorhttps://woocommerce.com/pricing/ (opens in a new tab)
best Shopify alternativesEcommerce1forbes.comPublisher reviewhttps://www.forbes.com/advisor/business/software/best-shopify-alternatives/ (opens in a new tab)
best Shopify alternativesEcommerce2siteground.comVendorhttps://www.siteground.com/academy/shopify-alternatives (opens in a new tab)
best Shopify alternativesEcommerce3techradar.comPublisher reviewhttps://www.techradar.com/pro/website-building/best-alternative-to-shopify (opens in a new tab)
best Shopify alternativesEcommerce4zapier.comPublisher reviewhttps://zapier.com/blog/shopify-alternatives/ (opens in a new tab)
best Shopify alternativesEcommerce5gartner.comSoftware review directoryhttps://www.gartner.com/reviews/product/shopify-417427483/alternatives (opens in a new tab)

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